According to the latest market study by Technology Business Research (TBR), 57 percent of analytics software customers in IT departments believe analytics adoption 'significantly' or 'very significantly' changed their internal operations and their relationships with lines of business (LOB) leaders.
Additionally, 28 percent of surveyed IT buyers reported a moderately significant impact.
Big Data Analytics Software Market Development
"IT and LOB decision makers play important roles in analytics purchasing and implementation," said Andrew Smith, software analyst at TBR.
However, the unique demands of IoT require organizational and operational changes to ensure the success of customer analytics implementation, and for IT organizations to effectively train others to apply analytics solutions in their day-to-day business activities.
TBR research found the top three IT operational pain points related to analytics adoption were:
- Re-engineering of internal IT processes and workflows using data and insights.
- Training end users on how to utilize new analytics applications or practices.
- Determining which analytics tools, platforms or software applications would best suit the organization’s needs, prior to purchase.
At least 70 percent of respondents reported being at least moderately likely to use professional services to help execute operational transformation -- highlighting the significant vendor opportunity created by analytics-driven upheaval in IT.
Impact of Analytics on Digital Transformation
TBR believes that analytics adoption changed the way that many IT departments already make decisions, organize themselves, and manage purchasing and implementation of digital transformation solutions.
According to the TBR assessment, as new waves of organizational change and business process re-engineering directly impact mainstream IT leaders, the savvy vendors with skilled and experienced professional services talent will benefit in the near term.
During the worldwide market study, TBR analyzed survey data of 178 analytics software and professional services buyers who identified their department as the IT organization.