If you really want an immersive experience, there's nothing better than a 360-degree three-dimensional visual representation of an environment. Innovative forms of visual experiences are going to transform the world as we know it. Can you image that? Soon, you will see.
As a variety of new augmented reality (AR) and virtual reality (VR) devices reach the market, ABI Research predicts that business leaders should be prepared for a plethora of new enterprise applications for enhanced video -- as the focus shifts to the corporate and gaming verticals.
AR usage in enterprise environments is on the rise, with smart glasses for gaming forecast to grow by 82 percent through 2021 -- VR will see similar crossover into enterprise, with an 88 percent CAGR through the same forecast period.
AR/VR Applications Market Development
"The promising use cases for AR in enterprise remain the primary drivers for the technology; though, it is worth noting that the consumer AR market opportunity is growing in presence," said Eric Abbruzzese, senior analyst at ABI Research.
According to the ABI assessment, simplistic AR mobile gaming is setting the stage for more advanced AR gaming experiences. Similarly, the primarily gaming-centric VR market is seeing increased adoption in corporate business usage, within applications such as simulation, training, and visualized content creation.
A combination of new hardware announcements and expanded software content selections in both AR and VR are driving this shift in use case focus. Indeed, the outlook for these visualization applications is very bright.
Outlook for Immersive Application Development
Osterhout Design Group (ODG) demonstrated their new Project Horizon smart glasses display that offers a wide field of view; together with a partnership with OTOY, a consumer content push is coming from one of the leaders in enterprise smart glasses.
In VR, the HTC "Vive for Business" introduction opens up a compelling entry into VR for corporate and enterprise usage. ABI Research analysts believe that these new combinations of hardware and software could lead to a much more fluid relationship between AR and VR technologies.
The individual importance of AR for enterprise, and VR for consumers, cannot be understated. Moreover, with the potential for disruption on display, the limitations for these markets are far less constrictive than was once thought. However, access to skilled visual app developer talent may become a key factor in achieving success.