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Disruption in U.S. Entertainment Distribution


The ongoing fragmentation of U.S. entertainment distribution continues unabated. Historically, the radio broadcasting business model was disrupted when television networks entered the marketplace -- likewise, both will be disrupted by the online digital media era. Hulu, an online video service, announced the public launch of its Web site, Hulu.com this week.

American consumers can go to Hulu to watch a large selection of advertiser-supported TV shows, movies, clips and more in high-quality -- anytime, all for free. In addition, Hulu announced new content partnerships with the Warner Bros. Television Group, Lionsgate, NBA, NHL and more than 20 other top content providers.

Video content distributed via Hulu can also be freely embedded on other Web sites -- see the "Juno" movie clip above, as an example.

New content additions to Hulu's library will include: feature films like The Usual Suspects and Ice Age, shows like Dirt, The Incredible Hulk, Babylon 5, Studio 60 on the Sunset Strip and The Dick Van Dyke Show, nightly highlights, top plays and full-length games from the NBA and the NHL, popular made for web programming such as Prom Queen and Onion News Network.

Hulu is a commercial online video service that offers a selection of hit shows, clips, movies, and more at Hulu.com and other destination sites online, including AOL, Comcast's Fancast.com, MSN, MySpace and Yahoo!

Hulu's selection of programming is provided by FOX, NBC Universal, MGM, Sony Pictures Television, Warner Bros. Television Group, as well as Access Hollywood, AST Dew Tour, BNET, Bravo, Broadway Video, CenterStaging, Chic.tv, Chiller, CHOW, CNET, Comedy Time, Davis-Panzer Productions, E! Entertainment Television, ExerciseTV, FEARnet, Ford Models, Fox Atomic, Fox Movie Channel, Fox Reality, Fox Searchlight, Fox Sports, Fox TV Studios, Fuel TV, FX Networks, G4TV, Gamespot, Gamespy, Hidden Universe, IGN, Image Entertainment, Lionsgate, LX.TV, MEN7, Mojo, Movieola, My Network TV, National Geographic Channel, National Geographic Digital Shorts, NBA, NBC Sports, NHL, Oxygen, Paley Media, Reveille, Salient Media, SciFi Channel, Shout! Factory, Sleuth Channel, SpaceRip, Speed, Sundance Channel, Taste TV, The Fight Network, The Golf Channel, The Onion, The Style Network, TV Guide, TVG, Twentieth Century Fox Film Corporation, Twentieth Century Fox Television, Twentieth Television, Universal Pictures, USA Network, Versus, Vuguru, WatchMojo, Wine Library TV and World Wrestling Entertainment.

Hulu was founded in March 2007 by NBC Universal and News Corp and is operated independently by a dedicated management team with offices in Los Angeles, New York, and Beijing. Hulu closed a $100 million investment from private equity firm Providence Equity Partners in October 2007.

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