Hopes for Telco triple-play go back some time, observed Phil Corman, Director of Microsoft TV, and as the US West Choice TV & Online service demonstrated, the results have been disappointing -- So why now? For telcos, it is becoming a matter of simple survival, said Corman, and compared to earlier efforts, this time the technology is ready. An important starting point, said Corman, is to consider what IPTV is not. �IPTV is not video streaming over the Internet, watching TV on your PC or merely a best-efforts video service. It has to be based on a proven business model.� Corman believes a key to the new paradigm will be the Electronic Program Guide that allows users to navigate the service. One of the benchmarks for enabling IPTV is the establishment of a viable ecosystem of technology suppliers and content providers. Microsoft�s recently announced strategic partnership with Alcatel is aimed at achieving this goal, explained Corman. Microsoft�s other IPTV partners include Tandberg and Harmonic for video headend. At the client side, Microsoft is looking for mass-market IP set-boxes at price points below $100. Here partners include Thomson, Samsung, Sigma Designs, ST and Intel. Corman said Microsoft currently has about a dozen customers for its IPTV service, including the recent high-profile wins at BellSouth, SBC and Verizon.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...