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GenAI Upside for Marketers and Salespeople

The global marketing and sales landscape is evolving rapidly. New business technology is a game-changer, promising to automate tedious tasks and unlock new levels of optimization. But is the market truly ready to embrace this technology? IDC predicts that by 2026, half of medium-sized businesses in the Asia-Pacific region excluding Japan (APEJ) will be using Generative AI (GenAI) based applications to automate and optimize marketing and sales processes. According to their latest worldwide market study, 47 percent of the midmarket segment in APEJ is already either exploring potential use cases or investing in GenAI tools. SMB Generative AI Market Development Also, 43 percent of companies in the midmarket segment anticipate that the technology will have the most impact on commercial marketing applications. Small and Medium-Sized Businesses (SMBs) and midmarket segments in APEJ have taken notice of the GenAI potential to revolutionize workflow in various industries. However, companies are
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The Intelligence Revolution at the Edge

Artificial intelligence (AI) is accelerating cloud-enabled transformation, but what if its true power lies at the network edge? Edge AI workloads, where processing happens on local devices, enable real-time decision-making, reduced latency, and enhanced privacy. From smart factories predicting equipment failure to autonomous vehicles analyzing road hazards, this is the exciting world of Edge AI. Explore the opportunities and challenges of running AI workloads at the edge, and discover how it's shaping the future of IT apps. Edge AI Market Development Reduced Instruction Set Computing (RISC)-V processor architectures are starting to address Edge AI workloads, and this trend is set to continue throughout the decade. According to the latest worldwide market study by ABI Research, while RISC-V's penetration into AI workloads is only just beginning, growth will be steady throughout the decade, pushing RISC-V chip shipments in Edge AI (excluding TinyML) to 129 million by 2030. "

Rise of GenAI-Powered PCs and Smartphones

The exponential growth of Artificial Intelligence (AI) applications will create demand for new devices that are purposely enabled and enhanced to deliver superior end-user experiences. Worldwide shipments of AI PCs and Generative AI (GenAI) smartphones are projected to total 295 million units by the end of 2024 -- that's up from 29 million units in 2023, according to the latest global market study by Gartner. Gartner defines AI PCs as devices equipped with dedicated AI accelerators or cores, neural processing units (NPUs), accelerated processing units (APUs), or tensor processing units (TPUs), designed to optimize and accelerate AI tasks on the device. GenAI-Enabled Device Market Development This new device platform provides improved performance and efficiency in handling AI and GenAI workloads without relying on external on-prem servers or public cloud services. GenAI smartphones are designed and equipped with hardware and software capabilities that enable integration and efficien

Emerging Markets Fuel B2B Payment Surge

The evolution of business payments has lagged when compared to the pace of new adoption methods in other segments, marked by a gradual transformation to electronic payments, such as bank wire transfers like ACH and EFT payments. Advancements in globalization and eCommerce, accompanied by the legislation to regulate transactions and protect transacting parties, and the improvement of domestic and cross-border payment rails, have contributed to the uptake of new methods. Business Payment Market Development According to the latest worldwide market study from Juniper Research, the value of business-to-business (B2B) payments will grow by 40 percent in 2028 -- that's up from $89 trillion in 2024, due to digital payment adoption in developing markets. Instant payments will revolutionize B2B payments by enabling cheaper and more secure international trade, with instant payments reaching 42 percent of all cross-border payments by 2028, at $16 trillion -- up from just 17 percent in 2024, at

Healthcare GenAI App Predictions for 2024

Across the globe, senior executive interest and demand for Artificial Intelligence (AI) applications in the healthcare sector are surging, driven by a potent combination of common factors. Rising costs, aging populations, and the need for data-driven insights push healthcare leaders to embrace AI's potential for optimizing operations, improving diagnoses, and personalizing care. Moreover, AI promises to alleviate physician and nurse burnout, unlocking efficiencies, and making it a strategic imperative for leaders seeking sustainable growth and improved patient outcomes. GenAI Apps in Healthcare Market Development IDC predicts that by 2025, Generative AI (GenAI) will free up to 10 percent of medical clinicians' time, translating into an estimated $100 billion in annual healthcare savings in the Asia-Pacific region excluding Japan (APEJ) to realize workflow automation and efficiency. This is just one of IDC’s predictions unveiled in their latest worldwide market study. As the li

Exploring the AI-Driven Warehouse Frenzy

The once-quiet hum of the warehouse is being overtaken by a new rhythm – the whirring wheels and gentle beeps of mobile robots. As eCommerce booms and customer expectations soar, the pressure is on for faster, more efficient online purchase fulfillment. Warehouse automation has mostly been taken on by big organizations with deep pockets, but growing accessibility and maturing vendors are allowing solutions to trickle down and grow through the market.  According to the latest worldwide market study by ABI Research, the global installed base of Autonomous Mobile Robots (AMRs) in warehouses will surpass 500,000 by 2030. Mobile Robotics Market Development "There are now many options to automate a warehouse. Both stationary and mobile automation solutions have continued to expand to new form factors and are becoming more effective as Artificial Intelligence (AI) processing grows," said Ryan Wiggin, industry analyst at ABI Research . After their year in the spotlight with high-prof

Enterprise IT Spending will Reach $5 Trillion

CEOs continue to invest in digital business technologies to stay ahead of their competition, enter additional markets, unlock new revenue streams, and streamline commercial operations. Worldwide information technology (IT) spending is forecast to reach $5 trillion in 2024 -- that's an increase of 6.8 percent from 2023, according to the latest global market study by Gartner. This estimate is down from the previous quarter’s forecast of 8 percent growth. While Generative AI (GenAI) had significant hype in 2023, it may not significantly change the growth of IT spending. Enterprise IT Market Development "While GenAI will change everything, it won’t impact IT spending significantly, similar to IoT, blockchain and other big trends we have experienced," said John-David Lovelock, vice president analyst at Gartner . Moreover, 2024 will be the year when organizations actually invest in planning for how to use GenAI. However, enterprise IT spending may be driven by more traditional

Huge GenAI Adoption in Banking and Fintech

Generative AI is revolutionizing the way organizations work, boosting growth and unlocking unprecedented levels of productivity. From crafting hyper-personalized marketing campaigns that resonate with individual customers to automating tedious tasks and fostering seamless workforce collaboration, GenAI's applications are rapidly expanding across diverse industries. This evolution is particularly evident in areas like marketing, where GenAI can generate targeted ad copy and content that drives conversions, and in workforce collaboration, where it can automate repetitive tasks and streamline communication channels. However, unlike the broader AI landscape, GenAI's implementation has faced challenges in heavily regulated industries like banking and new fintech services. Adapting its capabilities to comply with strict regulations and ensuring data privacy remain key hurdles to overcome. As these challenges are addressed and GenAI's potential is further explored, we can expect e

How GenAI-based Tools Transform Software

As a savvy CEO, you may believe that your organization is an IT innovator. But are you ready to become a Generative Artificial Intelligence (GenAI) pioneer in your industry? If not, why are you hesitant? International Data Corporation (IDC) predicts that by 2028, GenAI-based tools will be capable of writing 70 percent of enterprise software tests -- decreasing the need for manual testing, and resulting in improvements to test coverage, software usability, and code quality. According to the IDC assessment, 48 percent of enterprises in the Asia-Pacific region consider code review and testing as one of the important tasks that AI could most effectively help developers streamline. GenAI Tools Market Development IDC research shows that the top areas of emphasis for utilizing AI/ML with testing include prioritizing tests, discovering the underlying cause of failed tests, creating test cases, plus self-healing and testing procedures. GenAI for test automation is becoming more popular amongst

70 Billion Reasons to Rethink IoT Security

As new devices increasingly connect to the cloud for centralized storage, data analytics, real-time monitoring, and updates, we must ask: Are we prepared for the security implications of this brave new world? The number of Internet of Things (IoT) end-user devices and IoT edge nodes such as home appliances, personal wearables, industrial robots, and even connected drones is quickly increasing. ABI Research forecasts that by 2026, the installed base of connected devices will reach more than 70 billion installations, creating an expansive IoT attack vector in the IoT applications environment. IoT Security Market Development Most of these devices are low-power, storage limited, and with weak computational power, which means these devices are increasingly connecting to the cloud environment for centralized storage, data analytics, real-time monitoring, remote access, and updates in firmware and software. Connecting to the cloud environment creates yet another compromise vector for these de

GenAI: C-Suite Braces for Rapid Advances

While the vast majority of CEOs anticipate a significant upside growth potential from artificial intelligence (AI) adoption, there are others in the C-suite who are fearful of the impact. Rapid Generative AI (GenAI) adoption is the top-ranked issue for the next two years for Legal, Compliance, and Privacy leaders, according to a recent survey by Gartner. "Increases in capability and usability have prompted rapid and widespread company adoption of GenAI," said Stuart Strome, director of research at  Gartner . Generative AI Market Development While AI regulation is still being developed, however, uncertainties and unforeseen risks abound. Businesses will have to contend with these challenges to ensure the ethical and legal use of this powerful new technology. Gartner identified four areas that business leaders need to address: Limited Visibility into Key Risks The ease of adoption, widespread applicability, and the ability of GenAI tools to perform a range of different busines

Soft POS Transactions will Reach $11.8 Billion

Societal shifts have affected how retail customers shop. The move toward a 'cashless' society was accelerated during the COVID-19 pandemic, leading to more eCommerce transactions and online spending. Meanwhile, in-store retail Point of Sale (POS) terminals transformed. Traditional hardware-based POS systems evolved into specialized solutions, which provide compact mobile terminals. However, the arrival of software-based 'Soft POS' solutions will disrupt this market. Soft POS Market Development All POS systems process payment transactions by forming a connection between a buyer’s and a seller’s respective bank accounts for the transaction to occur, and actioning the exchange of funds. According to the latest worldwide market study by Juniper Research, the global transaction value processed via Soft POS solutions will reach $11.8 billion by 2028, which is up from $1 billion in 2023. New growth will be driven by Apple’s launch of 'Tap to Pay', coupled with the Soft

The Diverse Landscape of 5G App Growth

The global 5G mobile communications sector continues the remarkable progress across many key markets. As of Q3 2023, the world added 537 million 5G wireless connections, bringing global totals to 1.6 billion, which represents an increase of 71 percent over the past year. This growth trajectory suggests an optimistic outlook for the future of 5G adoption according to 5G Americas, and the latest market data from Omdia research. "The global 5G landscape shows positive momentum as innovation and collaboration continue to be the mainstays for long-term progress," said Chris Pearson, president of 5G Americas . 5G Networks Market Development Looking ahead, Omdia forecasts that the global 5G connection base will likely reach 1.8 billion by the end of 2023 and 7.9 billion by 2028, as 5G-Advanced network improvements are implemented and work towards 6G is completed. While this represents a significant expansion, it is important to note that this growth may not be linear.  Factors such

GenAI: The Next Wave of Marketing Innovation

The landscape of Marketing and IT is undergoing a seismic shift, driven by the relentless evolution of Artificial Intelligence (AI). New AI apps are rapidly seeping into every facet of business, reshaping customer experiences, streamlining operations, and enabling workflow automation. This presents a vast opportunity for CMOs and CIOs, yet also a disruptive force demanding rapid adaptation. To stay ahead of the AI trend, these key decision-makers must become active participants. International Data Corporation (IDC) predicts that by 2027, Generative AI (GenAI) will assume 30 percent of traditional marketing mundane tasks -- such as website optimization, data analysis, customer segmentation, and hyper-personalization. GenAI Applications Market Development According to the IDC survey results, 37.8 percent of CMOs indicated they have already begun implementing GenAI technologies. Also, 51 percent of CMOs say their top business objective in the next 12 months is to improve lead generation

Net-Zero Energy Buildings Gain Independence

Imagine a building that operates like a self-sufficient island, generating its own clean energy to power everything from lights to air conditioning, all while leaving no carbon footprint. That's the essence of a net-zero energy building, a revolutionary concept poised to transform the real estate landscape. Think of it as cutting the cord on your monthly energy bills, slashing greenhouse gas emissions, and attracting eco-conscious building tenants -- all while potentially boosting your asset value. The count of net-zero energy buildings worldwide will experience significant expansion in the coming years, according to the latest worldwide market study by ABI Research. Net-Zero Energy Buildings Market Development Driven by climate change imperatives, policy support, and maturing technologies, the market is forecasted to grow at a 29 percent Compound Annual Growth Rate (CAGR) through 2027. "With buildings accounting for over one-third of global energy consumption, the real estate

Digital Transformation Key Trends for 2024

Most CIOs recognize the essential role that emerging technology has in enabling digital business transformation. However, what they often don't know is how prepared their employees, IT systems, and internal processes are to embrace change. Gartner has highlighted the six key trends that will have a significant impact on enterprise IT infrastructure and operations (I&O) organizations over the next 12 to 18 months. "I&O leaders have little time, skills and budget to track emerging trends and the full impact of those on I&O," said Jeffrey Hewitt, vice president at Gartner . Savvy leaders should apply the top trends within I&O for 2024 to identify which are most likely to impact their organization, and then implement effective actions in response. According to Gartner's research, the top trends in 2024 are as follows: Machine Customers Machine customers are non-human economic actors that obtain goods or services in exchange for payment, such as virtual per

AI Empowers 5G Mobile Network Providers

5G is quickly becoming the predominant network for mobile communications. In 2023, there will be 1.6 billion 5G connections, with growth forecast to reach 6 billion in 2028. Mobile network roaming connections are anticipated to grow 350 percent over the next five years, with the growing presence of 5G and IoT roaming devices being major driving factors of this growth. To capitalize on this demand, data and financial clearing houses must identify the key drivers, as this will allow them to produce targeted services, optimized to help providers in monetizing these trends. 5G Mobile Roaming Market Development According to the latest worldwide market study by Juniper Research, the average revenue leakage per 5G roaming connection will decrease from $1.72 to $1.20, as mobile network operators leverage artificial intelligence (AI) based solutions.  Mobile service provider revenue leakage refers to the value of services provided but not monetized by the network operator. This reduction in rev

Why GenAI Investment will Double in 2024

In 2024, every business can be a technology-driven business. The quest for business technology leadership skills, and digital transformation, will gain new momentum as more organizations seek ways to drive net-new digital growth. Large enterprises will invest more than $19.4 billion worldwide in Generative Artificial Intelligence (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to more than double in 2024 and reach $151.1 billion in 2027 -- that's with a compound annual growth rate (CAGR) of 86.1 percent over the 2023-2027 forecast period. Artificial Intelligence Market Development Despite the recent IT headwinds in 2023, business leaders accelerated their exploration of GenAI solutions to help boost their digital business transformation. "In 2024, the shift to AI everywhere will enter a critic

Carbon Management Revenue to Reach $5.5B

Growing awareness of sustainability and the threat of a global temperature increase is motivating strategic shifts in government and commercial organizations. Leaders are adopting carbon management tools to address the anticipated 18 percent GDP loss from climate change by 2050. These carbon management tools are used to calculate, manage, monitor, and report emissions, and help measure operational results throughout the global supply chain. According to the latest worldwide market study by ABI Research, the carbon management software solutions market is projected to grow at a CAGR of 19.7 percent, reaching $5.5 billion by 2032. Carbon Management Apps Market Development Scope 3 emissions, which can be 5 to 25 times higher than Scope 1 and Scope 2 emissions, constitute up to 90 percent of the overall environmental impact, according to the Carbon Disclosure Project (CDP). Accurate measurement of Scope 3 emissions is crucial for government and business leaders to enhance resilience and eff

Legal Review: The Rapid Rise of Generative AI

The rapid adoption of Generative AI (GenAI) is the top-ranked issue during the next two years for Legal, Compliance, and Privacy leaders, according to the latest worldwide market study by Gartner. In a recent survey of enterprise business leaders, 70 percent of respondents reported rapid GenAI adoption as a top concern for them. "Increases in capability and usability have prompted rapid and widespread company adoption of GenAI," said Stuart Strome, director at Gartner . However, uncertainties and unforeseen risks abound. Leaders will have to contend with these challenges to ensure the ethical and legal use of this powerful technology. Generative AI Market Development Gartner industry analysts have identified four key areas that these leaders need to address. Limited Visibility into Key Risks -- The ease of adoption, widespread applicability, and the ability of GenAI tools to perform a range of different business tasks mean that assurance teams will have limited visibility in