Louise Kavanagh, Managing Director of Apogee , has studied the competitive market environment as the UK approaches the final months of the digital television service switchover. "We now have a more complete picture of the intersection between the alternative delivery systems for linear, digital and interactive TV services and there are significant gaps -- particularly in broadband roll-out. Our estimates show that the consumers choice of what to watch and how will be restricted for up to seven and a half million households in Britain," says Kavanagh. Estimates from the analysis Apogee has done put the number of households without access to the primary DTT channels at over four million today. This number is coming down as the digital TV switchover continues. But, it is predicted that there will still be some households in Britain unable to receive both PSB1 and PSB2 at the end of 2012. There are other platforms that allow viewers to access interactive digital content. ...
TMT Market Research and Analysis