In a recent study Forrester Research asked the question, Will Consumers Pay For A Media Center PC? -- "Dell, Gateway, and Hewlett-Packard sell PCs running Microsoft's Windows Media Center software that allows consumers to work with digital media, including music, video, and photos. But are consumers interested in these features? To find out, we surveyed 5,000 households in Forrester's Consumer Technographics North American Study. Our resulting data shows that while as many as 25 percent of consumers are interested in media and entertainment activities on their PCs, only half of these will pay � and most won't pay more than $100 for the features. The study also uncovered that consumers who will pay for media activities want to do so only once."
The global smartphone market closed 2025 with a story less about recovery and more about transformation. Premium product, ecosystem lock-in, and manufacturing scale are now the forces shaping competition. For business and technology leaders, the latest IDC market study data confirms that smartphones remain a critical indicator of consumer demand, supply chain health, and AI commercialization at the edge. Smartphone Market Development Global smartphone shipments grew 2.3 percent year-over-year in Q4 2025, reaching 336.3 million units and bringing full-year volumes to 1.26 billion units — a modest 1.9 percent annual increase, according to IDC. This smartphone growth emerged despite a memory shortage crisis, tariff volatility, supply chain disruption, and macroeconomic headwinds. What stabilized demand? Two factors: sustained growth in premium devices and strong foldable momentum, combined with accelerated purchases as consumers bought ahead of anticipated price increases. Buyers weren...