In a recent study Forrester Research asked the question, Will Consumers Pay For A Media Center PC? -- "Dell, Gateway, and Hewlett-Packard sell PCs running Microsoft's Windows Media Center software that allows consumers to work with digital media, including music, video, and photos. But are consumers interested in these features? To find out, we surveyed 5,000 households in Forrester's Consumer Technographics North American Study. Our resulting data shows that while as many as 25 percent of consumers are interested in media and entertainment activities on their PCs, only half of these will pay � and most won't pay more than $100 for the features. The study also uncovered that consumers who will pay for media activities want to do so only once."
Enterprise AI adoption keeps running into the same wall: the moment sensitive data, model weights, or agent memory leave a tightly controlled environment, security teams lose visibility into what happens to them while the workload is actually running. Confidential computing exists to close that gap, and new research from ABI Research shows the technology has matured enough, across CPUs, GPUs, containers, and now agentic AI, to become a foundational requirement for enterprises building sovereign AI infrastructure: computing environments they control end to end rather than simply rent. Protection is Moving From CPUs to GPUs ABI Research finds that CPU-based confidential computing is closest to mass-market adoption, the product of years spent hardening chip-level isolation for general workloads. GPU-based confidential computing is now generating the strongest momentum, and for good reason. It addresses one of the largest unresolved gaps in AI security: protecting data and models while inf...