"SBC awarded a $195 million, multi-year contract to Scientific-Atlanta to provide IP-based video equipment for Project Lightspeed in its 13-state service area. Scientific-Atlanta will supply IP video equipment for an IP video operations center (VOC), two national IP video super hub offices (SHO) and 41 IP video hub offices (VHO). Scientific-Atlanta will provide encoders, satellite dishes, video routers, and professional services as part of the contract. Scientific-Atlanta will also provide professional services related to the initial design and builds of the VOC, SHOs and VHOs. In November 2004, SBC announced a $400 million, 10-year agreement with Microsoft to provide next-generation television services using the new Microsoft IPTV Edition software platform."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...