VOD Advertising Showcases Will Transform TV Advertising, according to Forrester Research -- Networks and cable operators imagine a world where the best programs are available on-demand, supported by advertising. The reality: standards and measurement fall short, and advertisers, while intrigued, aren't ready to commit. But thinking about VOD ads only as 30-second spots is a mistake. VOD will finally succeed when it includes traditional spots, long-form video advertising showcases, and links that join the two. Advertisers should invest in this advertising on-demand format as soon as Comcast and Time Warner Cable make it available � within the next 18 months. Both networks and operators will profit as new advertising dollars come flowing in from direct marketing and Internet budgets. Forrester conducted confidential interviews with 20 advertisers and agencies. They also spoke with seven networks, three cable operators, and several vendors of VOD hardware and software.
What was once a simple, unidirectional flow of electricity from centralized power plants to passive consumers is evolving into a complex, intelligent network where millions of distributed resources actively participate in grid operations. This transformation, powered by smart grid technologies, represents one of the most significant infrastructure shifts of our time. It promises to reshape how we generate, distribute, and consume energy. At its core, the smart grid represents far more than mere digitization of existing infrastructure. This bi-directional capability is fundamental to understanding why smart grids are becoming the backbone of modern energy systems, facilitating everything from real-time demand response to the integration of renewable energy sources. Smart Grid Market Development By 2030, smart grid technologies are projected to cover nearly half of the global electrical grid, up dramatically from just 24 percent in 2025. This expansion is underpinned by explosive gr...