IP Multimedia Subsystem (IMS) is about to revolutionize the telecom market. According to ABI Research analyst Ian Cox, "Every Tier 1 service provider in fixed and wireless networks will announce SIP-based services running over IMS in the next six to twelve months." IMS began life as a wireless network architecture for adding IP-based services to existing circuit-switched voice. When Session Initiated Protocol (SIP) was introduced, IMS evolved to an open architecture: operators are not locked into a proprietary solution, nor are point solutions needed for each service. Soon fixed network providers began adapting it to IP networks. IMS allows a single device to use both fixed and wireless networks. IMS will allow many new services, including VoIP, to be offered simultaneously over SIP-enabled networks. Vendors can develop applications and equipment knowing they will be fully interoperable. Services can be tried quickly and discarded if unpopular. A single database holds all subscriber information, lowering operating costs for multiple services.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...