A recent survey of 13,000 consumers in 13 countries found that more than 20 percent of respondents said they spend up to half of their leisure time playing video games. Conducted by market research firm GMI, the poll found 30 percent of those surveyed in India and 20 percent of respondents in Mexico spend up to half of their leisure time playing games, compared with respondents from the U.S. (24%) and Germany (24%). Eighty percent of all consumers surveyed said they believe people will spend more time playing video games over the next ten years. "Relatively unexploited markets in Latin America and in Asia such as India offer new growth to the videogame industry," said analyst Billy Pidgeon. While 58 percent of consumers overall don't think games are a good form of social activity, this thinking is reversed in India and Mexico, where 4 percent and 64 percent of those surveyed, respectively, play games to socialize -- compared with other nations like the Netherlands and France, where only 14 percent and 20 percent of respondents, respectively, said they played games socially.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...