The move to digital television will be driven by high-definition TV (HDTV) a study has found -- Picture quality is the most important factor in persuading Europeans to ditch their analogue sets, the survey from Jupiter Research finds. It had been assumed that services such as video-on-demand and digital video recorders - that allow users to rewind and pause television programmes - would be the most important factors. But only 10 percent cited these as reasons. Nearly a quarter -- 24 percent -- ranked HDTV as the most important factor in deciding whether to switch to digital television. In terms of existing digital TV penetration, the UK market is the most sophisticated in Europe. Around 60 percent of UK households have already made the switch to digital TV.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...