TV Ad Technology Vendor Profile: TiVo -- According to Forrester Research, TiVo's digital video recorders are popular, in part because they allow consumers to skip commercials easily. But even as its users gnaw away at television's traditional business model, TiVo offers advertisers an alternative. Behind its network of consumer devices, TiVo has deployed an advertising system that is based on voluntary viewing of long-form video advertisements. Today, the system has a limited reach of approximately 3 million subscribers and, unlike the vendors of most other ad systems, TiVo sells its own inventory. Both the reach and the sales model for these ads are likely to change in light of TiVo's recently announced deal with Comcast.
What was once a simple, unidirectional flow of electricity from centralized power plants to passive consumers is evolving into a complex, intelligent network where millions of distributed resources actively participate in grid operations. This transformation, powered by smart grid technologies, represents one of the most significant infrastructure shifts of our time. It promises to reshape how we generate, distribute, and consume energy. At its core, the smart grid represents far more than mere digitization of existing infrastructure. This bi-directional capability is fundamental to understanding why smart grids are becoming the backbone of modern energy systems, facilitating everything from real-time demand response to the integration of renewable energy sources. Smart Grid Market Development By 2030, smart grid technologies are projected to cover nearly half of the global electrical grid, up dramatically from just 24 percent in 2025. This expansion is underpinned by explosive gr...