Microsoft announced that U.K. telecommunications giant BT will use its Microsoft TV IPTV software to deliver TV over broadband to its subscribers. BT will trial Microsoft's IPTV software in early 2006, with plans to launch a commercial service next summer for its 20 million consumer and business customers. The announcement comes a week after Australia's largest telecommunications provider, Telstra, decided not to advance its lab trials with Microsoft IPTV software into its customers' homes. Microsoft is also testing its IPTV software in the U.S. with providers including SBC, which recently signed a ten-year, $400 million deal to use the software. The IPTV service will include customizable channel lineups, video-on-demand, digital video recording, interactive program guides, event notifications and content protection features. Microsoft will also resell the IPTV platform through Alcatel.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...