Enthusiasm is still building around the nascent MPEG-4 AVC market, but the use of advanced video decoders does not mean that MPEG-2-only decoders will disappear from the market soon, reports In-Stat. In fact, MPEG-2 unit shipments are expected to experience growth until 2009, though declining ASPs for MPEG-2 solutions will cause revenues to decline, the high-tech market research firm says. "Buzz is really all there is to MPEG-4 AVC currently," says Michelle Abraham, In-Stat analyst. "We expect the market will be small in 2005, as many decoder IC suppliers have been conducting interoperability testing with encoder suppliers. We expect widespread availability of MPEG-4 AVC decoder ICs beginning in 2006." The worldwide MPEG Video IC market revenues for 2004 were US$ 3.8 billion. MPEG-4 Video ICs will appear in more and more mobile handsets as mobile video delivery systems based on standards like DVB-H and DMB are deployed around the world. In the MPEG-2 consumer encoder IC market, NEC Electronics had the top unit share in 2004 for the second year in a row, mainly due to its design wins in DVD recorders. STMicroelectronics had the highest MPEG Video IC revenue again in 2004, for the fifth straight year.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...