Brussels -- According to the European Commission, the number of broadband lines in the EU increased by 70 percent year-on-year to more than 40 million lines, according to the latest government figures. On average, more than 45,000 broadband lines were connected every day in the EU in 2004, a remarkable increase compared to the average of 29,000 lines per day recorded in 2003. EU Information Society and Media Commissioner Viviane Reding warned that many member states' performances have been patchy despite the fact that Europe's overall performance has been very strong. The Netherlands and Denmark lead the pack with penetration rates of 19 percent and 18 percent, respectively, but a second group of member states averages out at about 8 percent, while a third group has been unable to push its average rate above 6 percent, Reding said.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...