Family-friendly movies are more profitable than R-rated films, according to a new study. In a follow-up to a 10-year study commissioned by the nonprofit Dove Foundation in 1999 -- which found that between 1988-97 the average G-rated film made eight times the profit of an R-rated picture -- an extension of that study found that trend continuing and expanding. The new, expanded study examines the revenue and negative costs for 3,000 MPAA-rated theatrical films released between Jan. 1, 1989, and Dec. 31, 2003, using the 200 most widely distributed films each year based on the number of theaters. The 15-year study throws more fuel onto the fire of the long-running debate over sex and violence in entertainment -- and whether it sells. To encourage the production and distribution of more wholesome family entertainment, the Dove Foundation commissioned the study to examine the profitability of movies broken down by their MPAA ratings to compare family-friendly movies vs. R-rated films. "While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart," said Dick Rolfe, founder and chairman of the Grand Rapids, Mich.-based media advocacy group.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...