According to The Diffusion Group, new research suggests that those classified as "home office workers" are neither homogenous nor early adopters as once believed. TDG's latest report reveals that while home business owners are more likely than others to subscribe to broadband and own a home network, they are not necessarily more likely to own or be interested in purchasing new media devices or services that do not have any obvious business application. Nearly one-third of self-employed home office workers own home networks, compared to 20 percent of other households. However, they are 19 percent less likely to be using wireless networking technology. "Home office workers include home business owners of many different types as well as full- and part-time telecommuters," says TDG. "In order to understand these consumers properly, it's important to make the right distinctions about the different subgroups included under the home office worker umbrella. By specifically targeting full-time home business owners in our study, we're getting a clearer picture of how this market segment actually works."
Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...