Sky is expected to announce plans for a broadband television service that will allow subscribers to download a selection of movies and sports packages over the internet -- "UK satellite broadcaster BSkyB is apparently planning to offer the service to subscribers of its top-tier packages from the autumn. Industry observers have been expecting a move from Sky to exploit the growing potential of broadband to support its satellite subscription service. An announcement is expected later this week, according to a report in the Sunday Telegraph. Initially the service will require a broadband connection and a computer, but it opens the possibility of Sky offering broadband services and potentially a proposition that is more integrated with its Sky+ personal video recorder at some point in the future. While satellite broadcasting offers significant bandwidth to deliver hundreds of television channels, it is unable to offer true video-on-demand (VOD) services that can be provided with cable television. Satellite broadcasters are widely expected to extend their services using broadband to provide downloadable and on-demand programming."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...