A research report reveals that over half the potential users of interactive advertising in the UK are not engaging with interactive TV because there are either too few incentives or they are still daunted by the prospect -- The study shows that those ignoring interactive adverts are also disregarding other interactive services on the Sky platform. The research was based on a telephone survey of 300 viewers who had not interacted with an interactive advertisement in the last year and were unlikely to interact in the next six months. A group of 100 viewers that had interacted and were likely to do so again were also interviewed. The researchers classified viewers into five groups: bitter ad haters, unengaged passives, apprehensive stargazers, unimpressed pragmatists, and dedicated interacters. The �dedicated interacters� make up around a fifth of the available audience, around 3.1 million. However, the �unimpressed pragmatists� feel there is not enough incentive to interact, while the �apprehensive stargazers� are too daunted by the prospect, believe that it will cost them money and takes too much time. Together these groups represent the biggest opportunity to grow the number of interactors, the study suggests.
Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...