According to Informa, the global mobile market is forecast to pass 2 billion subs this year and be approaching 3 billion by the end of 2010. Overall market growth was boosted in 2004, with 91 million more new customers during the year than there were in 2003. Although the annual growth rate is forecast to fall into single figures within a couple of years, over one billion new subs are due to be added between now and the end of 2010. Almost half of these new subs will be in Asia Pacific. Two huge Asian markets -- India and China -- will account for over 30 percent (371.6 million) of the region's total. Amongst the regions, it is the Middle East and Africa markets that will show the greatest growth. Their combined markets will more than double in size, with over 200 million new customers signing up for mobile services by 2010. As a result of the continued growth, several countries are already reporting penetration rates of over 100 percent and Western Europe's regional penetration is set to breach 100 percent in a couple of years. By 2010, the global penetration is estimated at 43 percent.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...