TiVo launched a trial of a video download service, which will enable movies and other video transmitted over a broadband connection directly onto TiVo owners' hard drives. The company partnered with the Independent Film Channel (IFC) on the project; IFC will offer downloads of episodes of its first scripted TV series -- "Hopeless Pictures," "Greg the Bunny" and "The Festival" -- in advance of their network TV premieres. In addition to the episodes themselves, the TiVo downloads will include outtakes and other unaired footage from the IFC series. "The key element of this trial for us is that it will enable consumers who do not typically have access to IFC to download our three new original series over broadband," said IFC executive vice president Evan Shapiro. TiVo said that Limelight Networks will provide content delivery network services for the trial, which it plans to expand to a series of broadband features beginning in the fall.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...