According to Red Herring and ChangeWave Research, "Voice Over Internet Protocol (VoIP) appears to be a popular alternative to traditional home telephone services. But just how quickly are consumers adopting this technology? And which companies are winning and losing share in the VoIP market? During the week of June 28 � July 5, 2005, we surveyed 1,901 ChangeWave Alliance members on their personal experience with VoIP technology and service providers. We note that the ChangeWave Alliance is primarily composed of early technology adopters. Bottom Line: The survey results show home VoIP use surging in both the local and long distance telephone markets. A total of 14 percent of respondents now report they use VoIP at home � double the amount in our September 2004 survey, while another 22 percent say they plan on using it at home within the next year. Importantly, VoIP is no longer considered a supplementary home phone service � half of current VoIP users now report they use it as their primary or only home telephone service. Another positive indicator was found among respondents who report they are likely to change their home long distance providers in the next six months. Within this group, three-in-ten (30 percent) say they plan to switch to Stand Alone VoIP � 9 points more than previously."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...