A new report from Portio Research predicts a strong future for SMS, and that it will remain the most widely used messaging format for some years to come. SMS revenues are estimated at $50 billion by 2010 driven by almost 2.38 trillion messages. The report also highlights the slow but steady progress of other mobile messaging technologies, especially mobile e-mail and instant messaging. Since its launch in 2002, MMS has failed to assume the SMS mantle, hampered by interoperability issues and low handset penetration, says Portio. MMS can however be considered a commercial success with similar revenue predictions as SMS by 2010 from considerably less traffic. The report suggests that: "the industry must concentrate on increasing the use of Premium MMS as a marketing tool and a distribution channel while promoting growth of cheap peer-to-peer picture messaging. When MMS becomes cheap, simple and compelling, traffic will grow and revenue will follow".
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...