WCDMA services are penetrating markets more slowly than analysts had first anticipated, according to the latest assessment from ABI Research. The data-centric mobile communications platform looked set to enjoy rapid market success, but according to Lance Wilson, ABI Research's director of wireless research, "We have refined our appraisal of GSM/GPRS/EDGE versus WCDMA. The uptake of WCDMA is not likely to be as rapid as was once thought. It will show good growth, but there is still a lot of life left in GSM." "The rollout of WCDMA will continue," adds Wilson, "but service providers are also upgrading their GSM/GPRS/EDGE networks, so it will take a little longer for WCDMA to become the ubiquitous standard in the GSM family of technologies." Noting that "It's been difficult to gauge the uptake of WCDMA because there are so many factors affecting it," Wilson attributes the slower pace of adoption to issues of greater expense and of a lack of compelling applications. "The services being offered to the customer have not quite caught up with the technology," he says.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...