Online transactions are increasing on both sides of the Atlantic � with mid-cost purchases the most popular � but fear of identity theft and other online fraud is having a direct impact on confidence in this medium, according to a survey commissioned by online security firm RSA Security.
The research survey, conducted in Germany, France, the United Kingdom and the United States by research consultancy Momentum Research Group, gauges market confidence in conducting more frequent and higher value transactions online and helps businesses understand the key components in developing trust in online transactions.
Consumers in each of these nations are spending more online today, although a significant segment is actively reducing their investment. Online expenditure per respondent during the month of September averaged �153, with 40 per cent stating that this was higher than 12 months ago. The UK leads the way, averaging �231 per consumer, and US consumers spent the least at �129 per consumer.
The research survey, conducted in Germany, France, the United Kingdom and the United States by research consultancy Momentum Research Group, gauges market confidence in conducting more frequent and higher value transactions online and helps businesses understand the key components in developing trust in online transactions.
Consumers in each of these nations are spending more online today, although a significant segment is actively reducing their investment. Online expenditure per respondent during the month of September averaged �153, with 40 per cent stating that this was higher than 12 months ago. The UK leads the way, averaging �231 per consumer, and US consumers spent the least at �129 per consumer.