Combine a leading global Internet brand and a media congregation specializing in insider information, and the blog cosmos just got a little bit bigger. That's the aim of Yahoo! Inc., which is set to announce the addition of gossip and news Web content from five of Gawker Media's most popular Web sites to its evolving portfolio of news and entertainment material.
Five to seven stories per day will be posted in their entirety from each blog and added to Yahoo! News' editorial roster. The blogs include: Defamer, which provides an insider's view on the Hollywood rumor mill and highlights entertainment industry scandal; Gawker, dedicated to the daily palaver generated from Manhattan society; and Wonkette, which covers political news with an irreverent tone.
Five to seven stories per day will be posted in their entirety from each blog and added to Yahoo! News' editorial roster. The blogs include: Defamer, which provides an insider's view on the Hollywood rumor mill and highlights entertainment industry scandal; Gawker, dedicated to the daily palaver generated from Manhattan society; and Wonkette, which covers political news with an irreverent tone.