Skip to main content

SBC Scaling IPTV for Full Launch

SBC Communications Inc. hopes to launch its IPTV service beyond San Antonio in late second-quarter 2006, senior vice president and chief technology officer John Stankey said during a UBS Warburg LLC analysts� conference.

While initial testing in forty homes has been completed, Stankey said, SBC is waiting on several product issues to be resolved before heading to a full rollout. �There is one more release of software from Microsoft,� he added, � which will give us the full feature set,� including HDTV services.

SBC is also waiting for its two chip vendors, STMicroelectronics and Sigma Systems Canada Inc., to complete system-on-a-chip-set design and integrate the technology with set-top vendors Scientific-Atlanta Inc. and Motorola Inc.

Once that�s done, �we�ll get a far better price point than our cable competitors,� Stankey said. Those set-tops are testing the chip sets and software stacks in the labs. SBC is also working on getting its operational-support systems scaled for launch, he added.

Popular posts from this blog

How Online Video Exceeded Pay-TV Revenue

The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...