According to the latest research from the Strategy Analytics, one in five cellular users in Western Europe would consider disconnecting their landline because of mobile phone ownership. This report, "W. European Cellular User Dynamics," also finds that two-thirds would use their mobile more at home if calls were charged at landline rates.
Strategy Analytics' survey of 1,000 cellular users in W. Europe found that telecoms supply attitudes have changed very little in recent years, despite a rapidly changing market climate. Future voice usage profiles will be much more sensitive to price levels than any combination of new technologies or converged services.
"19 percent of homes in W. Europe are already cellular-only -- cellular operators should be encouraged to see that a further 18 percent of cellular users with fixed telephones are also considering disconnecting that fixed line," comments Phil Kendall, Director Global Wireless Practice. "Younger users will be key targets for cellular operators, with older users in family units showing strong interest in triple plays and quad plays"
David Kerr, Vice President Global Wireless Practice, adds "Fixed-mobile convergence prospects also look good. We found massive interest in the ability to call from home on your cellphone at landline rates, something both cellular operators and fixed-mobile operators can offer. There is even growing interest in VoIP on cellphones. Convergence players will need to tap into existing VoIP communities, such as Skype, with these users particularly open to lower home cellphone rates, and the ability to access VoIP services via their cellphone."
Strategy Analytics' survey of 1,000 cellular users in W. Europe found that telecoms supply attitudes have changed very little in recent years, despite a rapidly changing market climate. Future voice usage profiles will be much more sensitive to price levels than any combination of new technologies or converged services.
"19 percent of homes in W. Europe are already cellular-only -- cellular operators should be encouraged to see that a further 18 percent of cellular users with fixed telephones are also considering disconnecting that fixed line," comments Phil Kendall, Director Global Wireless Practice. "Younger users will be key targets for cellular operators, with older users in family units showing strong interest in triple plays and quad plays"
David Kerr, Vice President Global Wireless Practice, adds "Fixed-mobile convergence prospects also look good. We found massive interest in the ability to call from home on your cellphone at landline rates, something both cellular operators and fixed-mobile operators can offer. There is even growing interest in VoIP on cellphones. Convergence players will need to tap into existing VoIP communities, such as Skype, with these users particularly open to lower home cellphone rates, and the ability to access VoIP services via their cellphone."