People's love of traditional television does not ebb when they get video-on-demand services in their home. A report found no evidence that using VOD cuts into the time viewers spend watching regular broadcasts. At least, not yet.
The study by Nielsen Media Research and Comcast Corp. was presented at the Cable and Telecommunications Association for Marketing's On-Demand Consortium in New York. During the three-month study of VOD customers in Philadelphia, households that used Comcast's On Demand service watched traditional television for an average of 723 minutes per day.
That works out to 9 percent higher than all digital cable households and 38 percent higher than all cable households.
The study by Nielsen Media Research and Comcast Corp. was presented at the Cable and Telecommunications Association for Marketing's On-Demand Consortium in New York. During the three-month study of VOD customers in Philadelphia, households that used Comcast's On Demand service watched traditional television for an average of 723 minutes per day.
That works out to 9 percent higher than all digital cable households and 38 percent higher than all cable households.