ClickZ News reports that Verizon's SuperPages.com has inked a deal to sell Google's AdWords to its Internet yellow pages advertisers (mostly local small businesses).
"We may have a local advertiser today that has said, 'I want to spend $200 a month with you with your pay-per-click program,'" explained Eric Chandler, president of the Internet division of Verizon Information Services. "When we look at our inventory, we can only spend $100 a month. This deal will allow us to take that excess budget that we have and plug that advertiser into the Google environment."
The deal helps SuperPages cope with its inability to keep up with advertiser demand for pay-per-click traffic, due to a lack of inventory on its own site. Yet, it enables SuperPages to maintain its relationship with advertisers in the event that it's able to ramp up inventory in the future.
The agreement gives Google another channel to reach local advertisers, many of whom may not feel comfortable in a keyword bidding environment. SuperPages has 3,000 salespeople that service local accounts. What's Next: perhaps it's placing ads sold by a Yellow-Pages publisher on Google's municipal Wi-Fi service offering -- soon to be launched in the SF bay area. Location-aware and presence-aware online advertising could be a natural progression of these relationships.
"We may have a local advertiser today that has said, 'I want to spend $200 a month with you with your pay-per-click program,'" explained Eric Chandler, president of the Internet division of Verizon Information Services. "When we look at our inventory, we can only spend $100 a month. This deal will allow us to take that excess budget that we have and plug that advertiser into the Google environment."
The deal helps SuperPages cope with its inability to keep up with advertiser demand for pay-per-click traffic, due to a lack of inventory on its own site. Yet, it enables SuperPages to maintain its relationship with advertisers in the event that it's able to ramp up inventory in the future.
The agreement gives Google another channel to reach local advertisers, many of whom may not feel comfortable in a keyword bidding environment. SuperPages has 3,000 salespeople that service local accounts. What's Next: perhaps it's placing ads sold by a Yellow-Pages publisher on Google's municipal Wi-Fi service offering -- soon to be launched in the SF bay area. Location-aware and presence-aware online advertising could be a natural progression of these relationships.