Broadcasting & Cable reports that Cablevision Chairman Charles Dolan continues to argue against the traditional industry line on � la carte. And the issue isn't pleasing the FCC or lowering cable bills, he suggests, but survival in a world where the competition is providing increasing choice and flexibility.
When asked to look into cable future, Dolan said that "not giving the customer more opportunity to choose" was the TV business "at its worst." "We really need to catch up with the grocery store in this regard and stop requiring customers who want nothing more than a dozen eggs to also buy a pound of cheese. Customers should be able to buy what they want, as part of a package or independent of a package. In the end, they will be more satisfied and better customers."
The U.S. National Cable & Telecommunications Association argues that a la carte models will result in higher per-channel prices and less choice as smaller networks lose the support of their more popular brethren. However, IPTV-based examples of exisiting a la carte pay-TV offerings in Canada, France and Hong Kong have proven that that this arguement is unfounded.
When asked to look into cable future, Dolan said that "not giving the customer more opportunity to choose" was the TV business "at its worst." "We really need to catch up with the grocery store in this regard and stop requiring customers who want nothing more than a dozen eggs to also buy a pound of cheese. Customers should be able to buy what they want, as part of a package or independent of a package. In the end, they will be more satisfied and better customers."
The U.S. National Cable & Telecommunications Association argues that a la carte models will result in higher per-channel prices and less choice as smaller networks lose the support of their more popular brethren. However, IPTV-based examples of exisiting a la carte pay-TV offerings in Canada, France and Hong Kong have proven that that this arguement is unfounded.