Over 66 million consumers across demographic categories are using the Internet while concurrently watching television, perhaps not fully paying attention to either, according to the latest market study by In-Stat.
Based on In-Stat's recent survey, 33 percent of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV.
Among some male age groups the behavior was as high as 50 percent. In contrast, about 25 percent of female respondents reported using a PC while watching TV.
"Consumer multitasking represents an important emerging opportunity for the TV industry" says Gerry Kaufhold, In-Stat analyst.
Local TV stations, TV networks, pay-TV networks, 24-hour news networks, sports leagues, and music channels, can instantly connect to some of their viewers, right now, on both the TV screen and on a notebook or netbook computer screen.
In-Stat's market study found the following:
- One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.
- U.S. consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil.
- About 15 percent of U.S. respondents intend to cut back spending on Pay-TV, broadband, and mobile services in response to economic pressures.
Based on In-Stat's recent survey, 33 percent of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV.
Among some male age groups the behavior was as high as 50 percent. In contrast, about 25 percent of female respondents reported using a PC while watching TV.
"Consumer multitasking represents an important emerging opportunity for the TV industry" says Gerry Kaufhold, In-Stat analyst.
Local TV stations, TV networks, pay-TV networks, 24-hour news networks, sports leagues, and music channels, can instantly connect to some of their viewers, right now, on both the TV screen and on a notebook or netbook computer screen.
In-Stat's market study found the following:
- One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.
- U.S. consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil.
- About 15 percent of U.S. respondents intend to cut back spending on Pay-TV, broadband, and mobile services in response to economic pressures.