Skip to main content

STB Vendors Attracted to Latin America and Europe

The recent volatility in the global pay-TV industry is starting to impact vendor product shipments. In 2Q10, worldwide total set top box (STB) revenue declined by 6 percent from the previous quarter while shipments declined even more.

One bright spot, shipments for HD-capable STBs and DVR-enabled STBs were up slightly over 1Q10, contributing to a slightly higher selling price.

For the remainder of 2010, only Latin America and Europe are forecast to show any gains in revenue or unit shipments, according to the latest market study by In-Stat.

The global market for STBs is highly fragmented with many vendors offering legacy pay-TV products. Moreover, as the market evolves to include more Hybrid STB and purpose-built low-cost online video players, the fragmentation will likely increase.

In-Stat's market study uncovered the following:

- Cisco, Motorola, and Pace were the market leaders in cable STB shipments.

- Echostar, Humax, Pace, and Technicolor were market leaders in satellite STB shipments.

- Cisco, Motorola, Netgem, and Samsung were market leaders in IPTV shipments.

Popular posts from this blog

How Online Video Exceeded Pay-TV Revenue

The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...