Technology | Media | Telecommunications

Tuesday, October 14, 2008

Upside Market Potential for Mobile Gaming

Though still in its infancy, mobile gaming is already a billion dollar industry in the U.S., according to the a market study by In-Stat.

With significant momentum already underway in the U.S. and worldwide, In-Stat believes that mobile gaming will continue to be a key contributor to wireless data usage and revenues, the high-tech market research firm says.

Still, the industry has significant challenges.

"The mobile gaming development industry is highly fragmented due to the wide variety of mobile operating systems, available handsets, and lack of industry standardization," says Jill Meyers, In-Stat analyst.

"This fragmentation has resulted in mobile developers and publishers making the difficult decision of spending finite resources developing games on the platforms they believe will have the best chance of success."

In-Stat's market study found the following:

- Almost 20 percent of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier's site.

- Of the 2,000 respondents, 29.5 percent reported playing games on their mobile handsets.

- In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.