Despite representing only a very small portion of the total pay-TV addressable market, telco IPTV services have had some impact on the evolving marketplace, forcing long-overdue change across the entire linear broadcast video entertainment delivery ecosystem. Most IPTV service providers continue to focus on customer attraction and acquisition -- by offering similar legacy broadcast video services tiers as their competition. Those services are supplemented by a limited set of more forward-looking video-on-demand (VOD) offerings. The latest IPTV market study by Infonetics Research confirms that, finally, some new and innovative IPTV services are in development, as operators move beyond basic broadcast video offerings and begin providing consumers a more personalized, integrated and portable on-demand viewing experience. Multi-screen viewing, interactive applications and social networking are some of the services expected to be implemented over the next year. The question still rem...
TMT Market Research and Analysis