The forward-looking outlook for the savvy leaders in the progressive digital media industry is very bright. The mobile owning public is now aware that mobile devices can be used to perform tasks beyond voice and text -- in North America nearly 65 percent of mobile handsets were used to access mobile entertainment services in 2012; 75 percent were used to browse the Internet. In Western Europe the comparable figures were 47 percent and 65 percent respectively. Annual revenue generated from digital content delivered to mobile phones and media tablets is expected to increase by nearly $25 billion over the next three years, reaching $65 billion by 2016, according to the latest market study by Juniper Research . According to the study findings, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) on smartphones. Juniper observed that eBooks curre...
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