Digital Lifescapes

Within the business-to-business (B2B) realm, large enterprise corporate events are often a major component of the marketing organization's operating budget. These events are frequently held at resort hotels or conference centers in popular destinations, such as Las Vegas. They're very expensive to produce. What are the typical event goals? How does this investment deliver results? In many cases, these events are funded as 'sales progression' activities. Meaning, the company invites key contacts from their existing customers that they know are already likely to purchase products and services. In reality, there's very little 'selling' that takes place. More often than not, the event execution actually revolves around scheduled hospitality (meals, cocktails, and entertainment) rather than a definitive business objective. Keynote sessions set the tone for the remainder of the event. Education and certification opportunities are sometimes offered to attende...

Digital data growth is already an ongoing challenge for many enterprise organizations across the globe. That said, the global pandemic has accelerated the digital data deluge, with a surge in video-based content, and other emerging trends that will fuel additional growth in 2020 and 2021. More than 59 zettabytes (ZB) of data will be created, captured, copied, and consumed in the world this year, according to the latest worldwide market study by International Data Corporation (IDC). The COVID-19 pandemic is contributing to this growth by causing an increase in the number of remote employees, and that's fueled more adoption of video conferencing applications and a significant increase in streaming video webcasts or events. Digital Data Analytics Market Development IDC measures the amount of data created and consumed in the world each year. The ratio of unique data (created and captured) to replicated data (copied and consumed) is roughly 1:9 -- but the trend is a slow migrati...

Digital ticketing will continue to be a high growth market. A mobile ticketing user is someone who either purchases and/or stores a ticket using their mobile handset for later redemption. In contrast, an online ticketing user is likely someone who purchases a ticket online via an Internet connected device, thereby replacing the prior conventional ticket purchase process. There's been substantial new growth in mobile and online ticketing, partly as a result of growing user adoption and usage momentum. While in some markets ticketing is a new service offering and users have simply never had this functionality open to them previously, in other markets these services are mature and well established. Digital Ticketing Market Development Online ticketing now accounts for majority of ticketing transactions in many markets across the globe, including both developed and developing countries. That said, mobile ticketing is fast becoming a popular method for transit fare collection and ...