Surging memory costs are about to reshape the economics of the global personal computer (PC) and mobile smartphone markets, and not in subtle ways. I see this as more than a cyclical component spike; it is a structural stress test for hardware vendor business models, channel strategies, and digital transformation roadmaps. When DRAM and NAND become the scarce fuel of an AI‑driven world, every assumption about price bands, refresh cycles, and good-enough devices comes under pressure. Device Memory Market Development Gartner now expects soaring memory costs to drive worldwide PC shipments down 10.4 percent and smartphone shipments down 8.4 percent in 2026 versus 2025 – that's the steepest contraction in device shipments in over a decade. This is not about weak demand for compute; it is about a single component class overwhelming the bill of materials and forcing difficult trade‑offs. The key number: combined DRAM and SSD prices are forecast to surge by about 130 percent by the end of...
TMT Market Research and Analysis