UK consumers are spending less on traditional and digital media, compared with six months ago, but are consuming more -- according to the latest KPMG market study of over 1000 UK survey respondents. Average spend per UK consumer on traditional media fell from £9.19 in September 2009 to £7.46 in March 2010 and spend on digital media also fell -- from £1.99 to £0.98. However, time spent consuming media has increased. The average monthly consumption of traditional media rose marginally from 11 hrs 40 minutes in September 2009, to 12 hours 13 minutes. Hours spent consuming digital media increased even more, from 6 hours 14 minutes to 7 hours 28 minutes. Spend reduced across the UK media industry as follows: - 21 percent of newspaper readers paid nothing for these over the past month, compared with 15 percent six months ago. - In London this almost doubled -- 23 percent to 41 percent -- highlighting the impact of the Evening Standard move to a 'free' model. - The situ...
TMT Market Research and Analysis