With the global economy showing signs of a deep recession, mobile phone usage will continue to escalate, regardless. In a recent market study by ABI Research, mobile messaging services revenues are forecast to grow from $151 billion in 2008 to greater than $212 billion globally by 2013. Supply side drivers will be of primary importance for maintaining this level of growth. ABI's principal analyst Dan Shey said "Mobile messaging ARPUs are 85+ percent of all handset data services revenues regardless of region and will remain so for many years." As messaging involves all the biggest players in the mobile industry there will be incentives for all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties through these rough economic waters. The important messaging suppliers include operators, device OEMs, content providers and middleware vendors. But although these suppliers can make the mobile messaging experience as pleasurable as possib...
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