Market disruptions continue to upset the U.S. music recording industry. As a result, the changes have shrunk it in half in just over a decade, according to the latest market study by eMarketer. The legacy big media company's past experiments with digital media seemed promising, but they haven't generated enough revenue to stem losses from the sale of compact discs. Analysts now wonder if cloud-based music streaming services could revive the industry. Regardless, it's clear that the legacy music recording industry must reduce its traditional high-cost operating model -- in order to be competitive with low-cost indie performing artists that sell their content direct to online distributors and/or consumers. Can the old guard survive, given this scenario? "The short answer is maybe," said Paul Verna, eMarketer senior analyst. "Key trends are pointing in the right direction, including positive technology adoption forecasts, a profusion of social sharing ac...
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