Fueled by the unstoppable flow of audio, video, photos, and text being generated or converted in digital formats, the global market for Digital Asset Management (DAM) solutions -- software intended to capture, organize, store and distribute digital content -- is expected to pass the $1 billion mark in 2013. According to ABI Research industry analyst Zippy Aima, there are a number of forces acting to drive this market to great heights, but DAM also has some significant challenges to overcome. "Large quantities of digital media content require collaboration across all personnel and departments, from creation to delivery," says Aima. "DAM system ability to enable integration is driving demand." Until recently, the different operations concerned with rich media content were siloed and isolated. DAM solutions available today can integrate with existing third-party applications and systems, such as ERP and enterprise content management (ECM) applications. Another factor m...
TMT Market Research and Analysis