What I didn't see at South by Southwest Interactive ( SXSWi ) this year is just as important as all the interesting things that I did experience. So, I'll start with some of the most notable topic departures from the prior years. The denial, by big media company executives, of the digital disruption phenomenon is much less pervasive than in the past . As an example, blaming others for the continued downward spiral of the newspaper industry now seems futile . The backlash from the industry's SOPA and PIPA lobbying effort may have already tempered the traditional media's trustworthiness mantra. Moreover, one particular never-ending scandal is a constant reminder of the apparent credibility gap that exists today. References to "User Generated Content" are gone from panel discussions, as everyone now recognizes that digital storytelling and self-publishing is open to anyone with a point of view -- via the internet, enabled by numerous free cloud-based t...
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