Digital Lifescapes

Mobile channels are increasingly important for enterprises to connect with employees, business partners, and customers, with telecom service providers emerging that offer a comprehensive platform that enables the management of this essential tool. Plus, they're now frequently cloud-based solutions. These solutions are collectively known as Communications Platform-as-a-Service (CPaaS) offerings. There are a number of services that can be considered part of CPaaS platforms, including messaging technologies such as SMS, Rich Communication Services (RCS), and Over-the-Top (OTT) messaging applications. Also offered are push notifications, digital voice services, and email. CPaaS Market Development According to the latest market study by Juniper Research, CPaaS revenue generated within the North American marketplace will reach $15 billion by 2026 -- that's rising from $3.7 billion in 2021. The study found that significant demand for mobile channels -- such as SMS and mobile voice -- ...

The informed CEO, and board of directors for multinational enterprises, will seek digital growth from their business technology investments. Moreover, the ongoing global pandemic and the surge in digital services are making cloud computing the centerpiece of new digital experiences, according to Gartner. "There is no business strategy without a cloud strategy," said Milind Govekar, vice president at Gartner . "The adoption and interest in public cloud continues unabated as organizations pursue a 'cloud first' policy for onboarding new workloads." Global Cloud Computing Market Development In 2022, global cloud revenue is forecast to total $474 billion -- that's up from $408 billion in 2021. Over the next few years, Gartner analysts estimate cloud revenue will surpass non-cloud revenue for relevant enterprise IT markets. Gartner analysts believe that more than 85 percent of organizations will embrace a cloud-first principle by 2025 and will not be able to ...

The COVID-19 global pandemic fueled the trend of pushing executives outside of their comfort zone, while government-mandated lockdowns required their knowledge worker employees to work from home. Companies that previously avoided 'Flexible Working' models were forced to embrace the pervasive trend in a matter of weeks, as new remote working policies became a CHRO standard practice. As we enter 2022, more employers will empower their key employees to work wherever they desire and engage with customers whenever and however they prefer. Moreover, the ongoing transformation to an 'Anywhere Workspace' will drive strategic IT spending and advance cloud-based SaaS adoption. Business Technology Market Development Global enterprise IT spending is projected to total $4.5 trillion in 2022, an increase of 5.5 percent over 2021, according to the latest worldwide market study by Gartner. "Enterprises will increasingly build new technologies and software, rather than buy and imp...