Across the globe, mobile data traffic continues to grow at an unprecedented pace, driven primarily by online video usage. The increased number of mobile subscriptions, new smartphone users and the multitude of available software apps have resulted in an explosion in data usage. Worldwide mobile data traffic, generated by all smartphones, feature phones and media tablets, will approach almost 197,000 PB (Petabytes) by 2019 -- that's the equivalent to over 10 billion Blu-ray movies, according to the latest market study by Juniper Research. However, their research found that only 41 percent of the data generated by these devices will be carried over conventional cellular wireless networks by 2019, with the majority of mobile data traffic offloaded to Wi-Fi networks. The latest Juniper market analyst estimates that the average monthly data usage by smartphone and tablet users will double over the next four years. The daily digital media consumption by mobile users will continue
TMT Market Research Summaries and Analysis