Digital Lifescapes

Modern business communication and collaboration solutions are an essential platform for a distributed workforce. The global COVID-19 pandemic has brought these platforms to the forefront of digital transformation. Together, they'll form a foundation for many 'digital workspace' deployments. These multifaceted offerings aren't deployed because they're the best technology. They're used to drive meaningful advances in employee productivity, agility, and flexibility that are proven to help achieve desired business outcomes. The Unified Communications & Collaboration (UC&C) market grew 29.2 percent year-over-year and 7.1 percent quarter-over-quarter to reach $13.1 billion in the fourth quarter of 2020 (4Q20), according to the latest worldwide market study by International Data Corporation (IDC). IT vendor revenue growth was also up by an impressive 24.9 percent for the full year of 2020 to reach $47.2 billion. Regardless, not all the IT vendors benefited from...

Within the business-to-business (B2B) realm, large enterprise corporate events are often a major component of the marketing organization's operating budget. These events are frequently held at resort hotels or conference centers in popular destinations, such as Las Vegas. They're very expensive to produce. What are the typical event goals? How does this investment deliver results? In many cases, these events are funded as 'sales progression' activities. Meaning, the company invites key contacts from their existing customers that they know are already likely to purchase products and services. In reality, there's very little 'selling' that takes place. More often than not, the event execution actually revolves around scheduled hospitality (meals, cocktails, and entertainment) rather than a definitive business objective. Keynote sessions set the tone for the remainder of the event. Education and certification opportunities are sometimes offered to attende...

Even the most reluctant CEOs have discovered that supporting their remote workers was less disruptive than they anticipated. Moreover, productivity often increased as jubilant workers were freed from the noise and other distractions at their employer's poorly designed open-plan offices. Short audio or video conference meet-ups have replaced the typical 1-hour long mind-numbing in-person meetings that were common at many enterprises prior to the pandemic. Legacy business leaders that were not previously Agile converts have now embraced these online collaboration tools. It's amazing. Conferencing Solutions Market Development Global end-user investment on cloud-based web conferencing solutions will grow 24.3 percent in 2020, according to the latest worldwide market study by Gartner. Global workplace restrictions spurred by the coronavirus pandemic will expand the cloud conferencing user base throughout 2020, but growth may actually taper off in 2021 as the lasting effects...

The legacy online communication market has already been disrupted by mobile messaging apps -- such as Facebook Messenger and WhatsApp. Moreover, increasing competition and the ongoing upheaval of the telecom services industry will continue to transform the enterprise collaboration sector. The North American telecom conferencing services market is in a state of rapid transition as visual collaboration gains precedence over legacy audio conferencing. As emerging video communication services are driving expansion, the commoditization of mature technologies is tempering overall growth. As a result, the hosted audio, web, video and managed video conferencing service segments will each experience varying growth rates over the next seven years, according to the latest market study by Frost & Sullivan. Their recent analysis found that the conferencing market earned revenues of $4.5 billion in 2014 -- it's estimated to reach $5.9 billion by 2021, at a compound annual growth rate (...