Digital Lifescapes

Mobility as a Service (MaaS) is a rapidly growing transportation offering where people are able to plan, book, and pay for a variety of service types, through a joint digital commerce channel. It is a shift away from expensive personally owned modes of transportation, such as automobiles, towards a low-cost subscription or pay-as-you-go services. It is achieved through the combination of public transport -- such as trains and buses -- as well as private transport, and micro-mobility, including bikes and scooters, to get users from one destination to another. Mobility as a Service Market Development Mobility as a Service users are able to pay for the service provided either on a monthly basis or pay per trip. According to the latest worldwide market study by Juniper Research, Mobility as a Service will generate fuel cost savings of $10.8 billion by 2027 globally -- that's increasing from $2.8 billion in 2022, a growth of 282 percent. Juniper Research anticipates these savings will b...

Urban dwellers have seen shared bikes and scooters popping up around their city. Initially, there was untapped demand. As traffic congestion increased, legacy public transportation couldn't keep up with the needs of a growing population. Micro-mobility operators were eager to expand, paying minimal attention to developing a sustainable business model. However, now they're forced to evolve from 'growth at any cost' strategies. According to the latest market study by ABI Research, by reformulating business models, operations, and strategic goals, shared micro-mobility companies can unleash the potential of a market worth $9 billion in ride revenues by 2030. Micro-Mobility Service Market Development Most service providers have high idle rates and low profitability in several markets, due to a mismatch between vehicle supply and demand. To thrive in the shared micro-mobility market, operators must now optimally relocate or expand operations based on data-driven insights and...