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Smartphone Market Pricing Power Test

The year-on-year decline in global smartphone shipments sounds like a demand story. It isn't. According to Omdia's latest worldwide market study, the 2Q26 contraction is a supply chain story wearing a demand story's clothes, and the distinction matters enormously for how executives across the technology sector should be reading this quarter's results. The culprit is not a buyer's pullback. It's a memory chip shortage that became one of the more consequential cost shocks to hit consumer electronics in years, and it is separating companies with real pricing power from those without it in ways that a single quarter's headline number cannot capture. What makes this moment instructive well beyond handset makers is the mechanism. Semiconductor Market Development A component squeeze anywhere in the memory and storage supply chain does not stay contained to memory and storage. It moves through bill-of-materials calculations, then into retail pricing, then into brand...

Memory Inflation Reshapes Device Market

Surging memory costs are about to reshape the economics of the global personal computer (PC) and mobile smartphone markets, and not in subtle ways. I see this as more than a cyclical component spike; it is a structural stress test for hardware vendor business models, channel strategies, and digital transformation roadmaps. When DRAM and NAND become the scarce fuel of an AI‑driven world, every assumption about price bands, refresh cycles, and good-enough devices comes under pressure. Device Memory Market Development Gartner now expects soaring memory costs to drive worldwide PC shipments down 10.4 percent and smartphone shipments down 8.4 percent in 2026 versus 2025 – that's the steepest contraction in device shipments in over a decade. This is not about weak demand for compute; it is about a single component class overwhelming the bill of materials and forcing difficult trade‑offs. The key number: combined DRAM and SSD prices are forecast to surge by about 130 percent by the end of...

Why Many People Still Need Mobile Money

In the span of just two decades, mobile money offerings have transformed from a simple money transfer mechanism into a comprehensive financial ecosystem serving billions of under-served people worldwide. What began as an experiment in leveraging mobile phones for basic transactions has evolved into sophisticated financial super-apps that rival traditional banking infrastructure. This transformation represents a fintech innovation, and a fundamental re-imagining of how financial services can reach those left behind by conventional banking systems. Mobile Money Market Development According to the Juniper Research latest market study, more than 1.6 billion adults globally remained without access to a bank account in 2025. The distribution of this un-banked population reveals stark regional disparities: Africa and the Middle East account for 691 million un-banked adults, while the Indian Subcontinent contributes 497 million. In regions like Africa and the Middle East, over half of the adul...

The Smartphone Market's Premium Pivot

The global smartphone market closed 2025 with a story less about recovery and more about transformation. Premium product, ecosystem lock-in, and manufacturing scale are now the forces shaping competition. For business and technology leaders, the latest IDC market study data confirms that smartphones remain a critical indicator of consumer demand, supply chain health, and AI commercialization at the edge. Smartphone Market Development Global smartphone shipments grew 2.3 percent year-over-year in Q4 2025, reaching 336.3 million units and bringing full-year volumes to 1.26 billion units — a modest 1.9 percent annual increase, according to IDC. This smartphone growth emerged despite a memory shortage crisis, tariff volatility, supply chain disruption, and macroeconomic headwinds. What stabilized demand? Two factors: sustained growth in premium devices and strong foldable momentum, combined with accelerated purchases as consumers bought ahead of anticipated price increases. Buyers weren...

Ultra-Wideband in Billions of New Devices

 Ultra-Wideband (UWB) is quietly becoming one of the most strategic short-range wireless technologies in the market, moving from niche deployments into the mainstream of smartphones, cars, and smart spaces. As the ecosystem matures and next-generation implementations arrive, UWB is shifting from nice-to-have to a foundational capability for secure access, sensing, and high-performance device-to-device connectivity. UWB Technology Market Development Unlike Wi-Fi, Bluetooth, NFC, or legacy IEEE 802.15.4 implementations, UWB combines three powerful attributes in a single radio: secure ranging, radar-like sensing, and low-latency, high-throughput short-range data. This allows networking and IT vendors to architect experiences that blend precise location, context awareness, and rich interaction in ways traditional connectivity stacks cannot easily match. According to the latest worldwide market study by ABI Research, UWB is expected to be one of the fastest-growing wireless connectivity...

eSIM-Enabled Devices Reach Record Growth

An eSIM, or embedded SIM, represents a major evolution from the traditional SIM card by integrating the subscriber identity module directly into a device’s hardware rather than relying on a removable plastic card. The global market for eSIM-enabled devices is on a transformative trajectory, with ABI Research forecasting shipments to surpass 633 million units in 2026. The market is driven chiefly by accelerating smartphone adoption in China and advancements surrounding the SGP.32 specification for IoT applications. Software eSIM Market Development Today's eSIM technology is fundamentally altering how consumer electronics and IoT devices connect and provision themselves to mobile networks. Unlike removable SIM cards, eSIMs offer remote provisioning, better security, reduced device size, and rapid network switching, empowering both consumer mobility and large-scale industrial deployments. After a period of subdued growth during the 2022-2023 smartphone downturn, eSIM adoption is now f...

GenAI Smartphone Sales Rise Worldwide

The concept of "AI at the edge" redefines how artificial intelligence is delivered. Rather than relying exclusively on centralized servers in the cloud, edge AI moves inference directly onto local devices where data and information are processed. Worldwide end-user spending on Generative AI (GenAI) smartphones is set to reach $298.2 billion by the close of 2025, according to the latest market study by Gartner. This milestone signals robust growth in digital hardware sales with a shift in how mobile technology is evolving to meet the demands of a more AI-dependent, experience-driven marketplace. Smartphone AI Market Development Smartphones have long stood at the center of the modern connected life. Now, the integration of GenAI marks a new era where devices transition from reactive tools to proactive intelligent companions. Gartner’s study draws a clear line between traditional smartphones and GenAI smartphones — those equipped with dedicated neural engines (NPUs) able to run...

Mobile Data Traffic to Triple by 2030

As new app demand grows, we're witnessing a surge in mobile data traffic.  This trend, driven by the proliferation of bandwidth-intensive services such as video streaming, augmented reality (AR), virtual reality (VR), and next-generation cloud applications, is reshaping the telecommunications industry. According to the latest market study by ABI Research, global mobile data traffic is set to triple by 2030, challenging network operators to keep pace with this escalating demand and evolving user expectations. Mobile Data Market Development The exponential growth in mobile data usage is a function of more devices being connected -- it also reflects fundamental shifts in how mobile subscribers and enterprises use technology. The ubiquity of smartphones, the rise of the Internet of Things (IoT), and the adoption of immersive digital experiences are all contributing to this surge in mobile data. Mobile network operators now find themselves at the center of a data-driven economy, where t...

Soft POS Market to Reach $540B by 2030

The traditional point-of-sale (POS) terminal has traveled a remarkable journey since IBM's first mainframe-connected models emerged in the 1970s. What began as clunky screen interfaces tethered to distant computers has evolved into a diverse ecosystem of payment solutions. Today, we stand at the precipice of the most significant transformation yet: the rise of soft POS technology that promises to democratize digital payments for businesses of all sizes. At its core, this evolution reflects a broader shift from hardware dependency to software flexibility. Global POS Market Development With their dedicated terminals, fixed installations, and substantial upfront costs, traditional POS systems have long served as gatekeepers to in-store or mobile payment acceptance. Small businesses, micro-enterprises, and mobile retailers often found themselves locked out of the digital economy, forced to rely on cash transactions or make significant capital investments in POS hardware. Soft POS techn...

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...

Wireless NTN and D2C: $25B Growth by 2035

The global Non-Terrestrial Network (NTN) and Direct-to-Cell (D2C) markets are poised for growth, driven by unprecedented collaboration between technology giants, satellite operators, and mobile network operators (MNOs). According to the latest worldwide market study, these sectors will collectively generate over $25 billion in revenue by 2035, reshaping connectivity paradigms. This convergence represents a strategic response to the escalating demand for ubiquitous, low-latency wireless connectivity across industries and geographies. Global Connectivity Market Development    The NTN market (encompassing satellite, airborne, and maritime connectivity) and D2C services are converging to create hybrid infrastructure models. By 2035, NTN services alone will account for $15 billion of the total revenue, driven by applications in IoT, emergency communications, and rural broadband. D2C apps enabling satellite-to-smartphone connectivity will grow at 32 percent CAGR to $10 billion by 20...

How Mobile Payments Reshape Global Finance

The global financial services marketplace is transforming, driven by the meteoric adoption of digital wallets. What began as a convenient way to store payment cards on smartphones has evolved into an ecosystem reshaping how billions of people manage money. According to Juniper Research's latest worldwide market study, digital wallet adoption is about to rise again, with user numbers projected to surge from 4.3 billion in 2024 to 5.8 billion by 2029. This growth trajectory is about fundamental changes in how we access financial services. The most compelling Fintech transformation is happening in developing markets, where 'Mobile Money' solutions are bypassing traditional banking infrastructure entirely. Digital Wallet Market Development In regions with large unbanked populations, digital wallets have become the first point of entry into the formal financial system, allowing people to store, spend, and transfer money without needing a traditional bank account. The market has ...

GenAI Smartphones Forecast to Drive Growth

The semiconductor and smartphone industry stands on the brink of a transformative era, driven by the rapid integration of Generative AI (GenAI) technology into mobile devices. According to the latest global market study by International Data Corporation (IDC), GenAI smartphone shipments are forecast to grow by 363.6 percent in 2024 alone, reaching 234.2 million units. This surge represents 19 percent of the overall smartphone market. As we look toward the future, the adoption of GenAI is anticipated to redefine mobile device user interaction. GenAI Smartphone Market Development GenAI smartphones are defined by their ability to run on-device generative AI models efficiently, thanks to a system-on-a-chip (SoC) featuring a neural processing unit (NPU) with a performance capability of 30 tera operations per second (TOPS) or more, using the int-8 data type. This technological advancement promises to enhance the mobile user experience by enabling more personalized and proactive GenAI tool f...

The Evolution of Mobile Money Services

The mobile money sector in emerging markets has grown over the past two decades. What started as a simple solution to provide basic financial services to the unbanked has evolved into an ecosystem that reshaped economies and increased financial inclusion. Mobile money services have filled a crucial gap in areas where traditional banking infrastructure is sparse or non-existent. In rural and low-income regions, mobile money has emerged as a lifeline, offering various financial services. Mobile Money Service Market Development According to the latest worldwide market study by Juniper Research, mobile money spending in emerging markets is projected to reach $2.37 trillion by 2029 -- that's up from $1.58 trillion in 2024 with a growth of 51 percent in just five years. We're seeing a move beyond simple peer-to-peer transactions to services like merchant payments, both in-store and via eCommerce, as well as international remittances. This shift is allowing financial service providers...

On-Device AI Transforms Consumer Tech

The past decade has witnessed an explosion in Artificial Intelligence (AI) use cases. From facial recognition software to virtual assistants, AI is rapidly reshaping our digital world. However, most of this AI processing power has resided in the public cloud, requiring a broadband internet connection and raising concerns about personal data privacy. This deployment model is about to evolve. The future of AI is the ability to function directly on our devices, according to the latest worldwide market study by ABI Research. On-Device AI Market Development The research predicts a significant growth in AI chipset shipments, reaching over 1.3 billion units by 2030.  This surge signifies a critical shift towards on-device AI, empowering smartphones, PCs, tablets, and other gadgets with the ability to process AI tasks locally. This transition is driven by two key factors. Firstly, smartphone and PC vendors are prioritizing the development of chipsets specifically designed for on-device AI,...

GenAI Goes Everywhere via Device Chipsets

Soon you will start to experience Artificial Intelligence (AI) benefits everywhere -- in the public cloud, at the edge of mobile networks, and on many personal digital devices. Generative AI (GenAI) workloads have moved beyond the bounds of cloud environments and can now run on-device supported by implementing heterogeneous AI chipsets. Combined with an abstraction layer that can efficiently distribute AI workloads between processing architectures and compressed LLMs with under 15 billion parameters, these advanced chipsets can enable us to run generative AI inferencing locally. On-Device AI Market Development ABI Research estimates worldwide shipments of heterogeneous AI chipsets will reach over 1.8 billion by 2030 as personal computers, smartphones, and other form factors will increasingly ship with on-device AI capabilities. "Cloud deployment will act as a bottleneck for generative AI to scale due to data privacy, latency, and networking cost concerns. Solving these challenges...

Rise of GenAI-Powered PCs and Smartphones

The exponential growth of Artificial Intelligence (AI) applications will create demand for new devices that are purposely enabled and enhanced to deliver superior end-user experiences. Worldwide shipments of AI PCs and Generative AI (GenAI) smartphones are projected to total 295 million units by the end of 2024 -- that's up from 29 million units in 2023, according to the latest global market study by Gartner. Gartner defines AI PCs as devices equipped with dedicated AI accelerators or cores, neural processing units (NPUs), accelerated processing units (APUs), or tensor processing units (TPUs), designed to optimize and accelerate AI tasks on the device. GenAI-Enabled Device Market Development This new device platform provides improved performance and efficiency in handling AI and GenAI workloads without relying on external on-prem servers or public cloud services. GenAI smartphones are designed and equipped with hardware and software capabilities that enable integration and efficie...