Digital ticketing adoption is growing in two core areas -- Mobile ticketing and Online ticketing. A mobile ticketing user is someone who either purchases and/or stores a ticket using their mobile handset for later redemption, at the point of travel, the event venue, the cinema, etc. In contrast, an online ticketing user is typically someone who purchases a ticket online via any Internet-connected device, thereby avoiding the conventional offline ticket purchase process. Digital Ticketing Market Development According to the latest worldwide market study by Juniper Research, users of mobile ticketing will total 1.9 billion by 2023, up from 1.1 billion in 2019. In comparison, the total number of digital ticketing users across mobile, online and wearable channels will reach 2.2 billion by 2023. According to the Juniper assessment, mobile ticketing has become a primary driver of Mobility-as-a-Service (MaaS) -- which is considered as the future of urban transportation-related mobilit...
TMT Market Research and Analysis